The Moral Education Center for Women in China - Helping Women Marry Rich Men
by kalyani10
The Moral Education Center for Women opened its doors in May this year; however since July and August last year, the Center had been on a publicity overdrive which resulted in 2800 students signing up for the courses within one year, as claimed by the founder of the Moral Education Center for Women, Shao Tong. The students mostly belong to the age group of twenty-eight through thirty-six and the ratio of single to married women is a very understandable 8:2. Further demographic inputs indicate that a majority of students belong to the burgeoning middle class. This is an interesting indicator of the aspirations of the members of the middle class in China today. Rapid economic growth brought in by opening of the markets has led to a tremendous explosion of the middle class. They are now exposed to goods and services which were hitherto only the province of the very rich or the expatriates. Thus Chinese women now more than ever want to climb the economic ladder and they want to do it quick. And one of the easiest ways to do this is by marrying into money. In this way the Center has been able to tap into a growing demand of middle-class urban Chinese women who want ways and skills to be able to marry wealthy partners. The other classes like the rural poor and the super wealthy are noticeably outside the ambit of the Center’s target – the first, because the dream of marrying rich is too far removed from their social reality and the second because those who belong to the uber rich class already have the means of getting about in that rarified atmosphere of wealth.
The Moral Education Center for Women in China is located in Beijing, the capital city of the People’s Republic of China. While the Center purports to be a training institute for women to pick up skills necessary to raise a family and lead a moral happy life, ironically enough it came into news recently for including courses which teach women to attract and marry wealthy partners. Hardly anything moral about that, one would imagine. And yet the founder of the Center Shao Tong has a point when she explains that though the institute teaches a wide range of skills targeted to nurture internal qualities and developing potential, students won’t be attracted to merely these. She says, “if I were to advertise the school saying I would like to teach you how to build a good family and to better yourself, lots of girls would rule it out because they feel that they are agreeable and qualified enough,…So then I thought, why not be more straightforward by saying: do you want to marry a rich man?" The Reuter news report 1 which carries this quote also goes on to express the aspirations of students who hope their skills would attract well-heeled partners and who in turn would be a passport to a better quality of life.
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Accordingly, the school offers a number of courses which range from personality development to traditional skills like tea-pouring techniques. Along with picking up important tips on applying makeup and personal grooming, its female students also learn communication skills like showing interest in a potential suitor or even picking up signs of a liar. Along with that the students learn how to interpret a man’s words and gestures, in other words, how to decipher his personality. Above all they learn how to project confidence with grace and poise, qualities which wealthy men in search a partner are mostly likely to be attracted to. The Center offers around thirty courses, among which four - “Self-positioning,” “Read His Mind,” “Tame Your Husband,” and “Harmonious Family,” are the most popular, according to the director of marketing, Ding Zhenyu 2.
The Moral Education Center for Women opened its doors in May this year; however since July and August last year, the Center had been on a publicity overdrive which resulted in 2800 students signing up for the courses within one year, as claimed by the founder of the Moral Education Center for Women, Shao Tong. The students mostly belong to the age group of twenty-eight through thirty-six and the ratio of single to married women is a very understandable 8:2. Further demographic inputs indicate that a majority of students belong to the burgeoning middle class. This is an interesting indicator of the aspirations of the members of the middle class in China today. Rapid economic growth brought in by opening of the markets has led to a tremendous explosion of the middle class. They are now exposed to goods and services which were hitherto only the province of the very rich or the expatriates. Thus Chinese women now more than ever want to climb the economic ladder and they want to do it quick. And one of the easiest ways to do this is by marrying into money. In this way the Center has been able to tap into a growing demand of middle-class urban Chinese women who want ways and skills to be able to marry wealthy partners. The other classes like the rural poor and the super wealthy are noticeably outside the ambit of the Center’s target – the first, because the dream of marrying rich is too far removed from their social reality and the second because those who belong to the uber rich class already have the means of getting about in that rarified atmosphere of wealth.
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However turning this dream of snagging a rich partner into reality is not cheap. 30 hours of training at the Center costs each student 20,000 Yuan which comes to $3,080 USD. Tuition costs depend on the kind of course too. Shao told a Beijing News reporter that “Read People and Know People” is a 16-hour course, costing about 2,000 Yuan which is approximately US$300 while the course “How to Communicate with Successful Men” may cost anything from 30,000 to 40,000 Yuan, or US$4,700-$6,200. The specific cost of the course is determined by the time one takes to complete it, which according to the Shao depends on the “student quality.”
However the very fact that such an institute as the Moral Education Center for Women in China exists, if not its popularity, indicates that there is a growing market for attractive women who can qualify as suitable partners of the upwardly mobile in the country. China is today the second largest economy of the world and a growing superpower in terms of wealth and global importance. The country is home to the second highest number of billionaires in the world - around 189 - and just under one million millionaires. Thus it was only a matter of time that an entire business sprung up to cater to the large army of the wealthy singles present and growing by the day in China. The Moral Education Center for Women fills such a need and recruits young women who are eager to hone their skills into marrying the rich. In fact potential partners too are not averse to be associated with the Center. If the founders of the Center are to be believed, wealthy eligible bachelors have already approached the school in search of soul mates and are willing to spend up to 30,000 Yuan as an introductory fee. In the past few months alone, the school says it has successfully matched 30 couples that resulted in marriage.
However it remains to be seen whether the trend started by Moral Education Center for Women will catch on as a lucrative business proposition. While wealthy matchmaking and dating services exist in the West, there is hardly anything comparable to the upfront and refreshingly direct approach taken by this institute which breezily brands itself with the slogan, “Marry a Rich Man”.
References:
- Reuters - Chinese women learn how to snag a millionaire.
- A Chinese ‘School’ Educates Women in the Art of Gold-digging
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